Most of our brand custodians spend 80% of their promotion money on only one sense.
Won’t your brand promise be more convincing if you let your brand establish consumer contact through the other 4 senses as well…?
W H E N …
75% of our day-to-day emotions are influenced by what we smell
There is 65% chance of mood change when exposed to a positive sound
A consumer makes 70% of his brand buying decisions in the ‘D’- Zone*
Won’t you like to influence him over there?
*D – Zone or the Decision Zone is where the consumer interacts with the brand.
Brand Custodians around the country have changed their ATL versus BTL split from 90:10 to 70:30 in the last three years…*
Won’t you change with the times?
* AURORA Sept-Oct 2006
If your answer is YES to all these questions…
Then you definitely need to know
who we are …
We are the largest, most widely spread brand activation agency with 8 permanent and 7 field offices spread around the country.
We have the operational muscle to successfully pull off multiple large-scale events across the country.
We have the strategic insight to design campaigns guaranteeing top-of-the-mind recall consistently.
We thrive on excellence, consistent service quality, and out-of-the-box ideas to make our mark.
And for our clients, we can do even more…